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Presentation of the book "Passion to Lead" by Julio Bruno

​The Embassy of Spain hosted the presentation of the book writen by one of the most influential Spanish businessmen in the United Kingdom. The book recounts the life and professional experience of the former CEO of “Time Out”, and director of important multinationals.

September 15, 2022

​​The Spanish Ambassador spoke of Julio Bruno's love for Spain and the United Kingdom, and his example as a connection between the two countries. “Julio is passion and determination”, mentioned the Ambassador, who highlighted the important role of the businessman in the digital adaptation of “Time Out”, and its transformation into a global brand.


Julio Bruno recalled how he began to write the book during the pandemic with the aim of showing the path to success in the post-pandemic world. In this sense, the businessman insisted on the need for companies to reflect the diversity of society.